Scratch Pad — National Student Advertising Competition

Running a student advertising agency means managing real clients, real deliverables, and a rotating team of people learning on the job — while also preparing a competition campaign that can compete nationally.

Good agency culture and good work are the same problem. If the team isn't aligned, the work shows it. Leading Scratch Pad meant building the environment first, then building the campaign.

Managed client accounts and contracts, led weekly agency meetings, and directed the NSAC campaign from brief to final presentation. Recruited and organized 200+ members across departments.

9th place nationally in the American Advertising Federation's National Student Advertising Competition. Strong client retention and a larger, more organized agency than we inherited.