About Me
I’m a daydreamer with big ambitions and a little bit of talent in a lot of things.
I'm from New Jersey — they named a day after me there, which I still think about more than I should.
I'm a marketing strategist who works across written, visual, and video formats. I don't shoot every photo or edit every video — I see the story, figure out how it wants to be told, and use AI and new tools to do it sharper and faster. The goal has always been the same: help brands connect authentically with the people they're trying to reach.
One day I'll run my own agency. Until then, I'm building the body of work that earns it.
I studied marketing at James Madison University, spent a summer studying abroad at the University of Antwerp, and somehow ended up visiting 30+ cities across 9 countries. Every place taught me something about how people communicate, what they care about, and why some stories travel and others don't.
Observation over assumption. The best marketing comes from understanding why people do what they do — not just what they do. I read audiences before I write a word.
Experience
LD&B Insurance & Financial Services
Built social media campaigns across five divisions on LinkedIn, Facebook, and Instagram. Collaborated with community nonprofits, organized events, and audited 15+ LinkedIn profiles with 140 pages of written feedback.
Scratch Pad (JMU Student Ad Agency)
Managed client accounts and agency contracts. Led the team to a 9th-place national finish in the Student Advertising Competition. Recruited 200+ members and ran 15+ weekly meetings.
JMU American Marketing Association
Directed a case competition that placed top 10 internationally. Oversaw 8 department teams, organized 15+ meetings per semester, and recruited 250+ members.
BrewBike JMU
Collected 150+ customer profiles, executed 5+ campaigns, and grew SMS, social, and email subscribers by 200%.
Education
James Madison University
Dean's List: Fall 2021, Spring 2023, Fall 2023, Spring 2024
University of Antwerp
Dean's List
Certifications
- Adobe Certified Professional (Illustrator, Photoshop, InDesign)
- Google Analytics 4 Certified
- HubSpot Digital Marketing & SEO Certified
- SEMRush Multi-platform Certified
- Hootsuite Platform & Social Media Marketing Certified
- Certified Ethical Leader (NASBA)
Currently Into
- AI in creative workflows
- Street fashion and thrift culture
- Mood-based playlist curation
- Taco restaurants, ranked
- Whatever country I haven't been to yet