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LDB Insurance & Financial Services
The Challenge
LD&B operated across five separate divisions with inconsistent social media presence and no unified voice. The brand had authority in the market but wasn't showing up online in a way that reflected it.
The Insight
Insurance is a trust business. People don't buy policies — they buy confidence that someone will be there when things go wrong. The social strategy needed to lead with community and credibility, not products.
The Experiment
Developed and executed social media campaigns across LinkedIn, Facebook, and Instagram for all five divisions simultaneously. Collaborated with local nonprofits to ground the brand in community. Conducted a deep audit of 15+ LinkedIn profiles, delivering 140 pages of personalized feedback to help the team show up better individually.
The Outcome
Unified social presence across five divisions. Stronger individual LinkedIn profiles across the team. Increased community visibility through nonprofit partnerships and event coverage.