Example Project
The Challenge
What was broken, missing, or asked for.
The Insight
The observation that changed how you approached it — the why-do-people-do-this moment.
The Experiment
What you tried. How you approached it. The shape of the work.
The Outcome
What happened. Qualitative results are fine — capture the shift, not just the numbers.
Optional additional Markdown content — extended write-up, images, pull quotes.